Performance Marketing Manager – B2B Lead Generation

Job description

About us

At TravelTime we believe transport data has the power to change the world. Every time we search for a job, new house, or place to go on holiday, we see distances listed alongside search results e.g. “0.8 miles away from city centre”. This information is completely abstract and assumes we can travel in a straight line. It also doesn’t consider local transport links, congestion or local geography.

Consumer websites use distance instead of time because this data can be incredibly expensive at scale. If they used Google to calculate these times, they’d be charged for every single search result, which isn’t cost effective. What’s more, it would slow their site down massively.

That’s where TravelTime comes in – we can calculate hundreds of thousands of travel times simultaneously in the blink of an eye for one fixed annual cost. This patented tech has unlimited market opportunities and is already used by advertisers, real estate, travel and more. Here’s a few clients:

  • Totaljobs filters jobs to candidates based on how long their commute would be
  • Rightmove recommends areas for house hunters to explore based on commute times to the office
  • The NHS matched users with their nearest covid test facility using travel times

We’re VC backed, growth driven and dedicated to providing a great work-life balance.


What the job involves:

TravelTime sells two types of licence:

  1. Enterprise licenses: targeted at Product Managers working within large consumer-facing websites
  2. Basic plan licenses: annual plans charged at £5,000 per annum targeted at data analysts, GIS analysts, location planners and consultants.

This role is focused on generating leads that will quickly convert into basic plan license users. You will:

  • Report to Louisa, our CMO
  • Be part of a growing marketing team which will include a Brand Awareness Marketing Manager (focused on Enterprise Licenses) and a Product Marketing Manager (focused on activation, retention & monetisation)
  • Manage a budget dedicated to lead generation and select channels to maximise ROAS
  • Use test data to select the best channels to invest further budget
  • Create reports to communicate campaign performance to the CMO & the wider business team
  • Optimize our PPC and SEO channels to attract data analysts and GIS analysts working in our target industries
  • Develop and manage performance marketing campaigns across various platforms, including Google Ads, Facebook, LinkedIn, and other advertising networks
  • Analyse campaign data and adjust strategies to maximize performance and achieve KPIs related to B2B lead generation
  • Collaborate with design to create landing pages and other marketing assets need for lead generation
  • Review website copy, UX and user journeys and implement improvements to maximise inbound leads
  • Stay up-to-date with the latest trends and best practices in B2B lead generation


Job requirements

About you

  • You have at least 3+ years experience in a B2B marketing role
  • You’re a marketing all-rounder but you have a big interest in SEO & PPC
  • Experience with Google & Linkedin’s ad networks - other desirable networks include Facebook, Twitter and Reddit
  • Experience with Google Analytics, Google Search Console and other SEO tools such as Semrush
  • You have strong analytical skills and can make data-driven decisions
  • You don’t mind going out of your comfort zone, learning new marketing channels and skills on-the-job
  • You like getting involved with the wider brand awareness strategy, as well as day-to-day campaign management
  • You can work autonomously and manage your own time as well as being a team player
  • You’re comfortable briefing and project managing freelancers that’ll help you create content

Desirable

  • You don’t need to have experience working for an API-First or location data company, but it should be something that interests you

What we offer:

The TravelTime Culture - where work/life balance gets more than lip-service.

  • Flexible Working - At TravelTime we strive to be an organisation who empower employees to be judged by their output, not their hours. We work on the basis of autonomy and trust. We set and measure objectives, both individual and team based, which we believe creates better output than working to rigid leave patterns.
  • People First - At TravelTime we focus on the People Agenda and are proud that our colleagues and managers support our staff to be the best that they can be with structured CPD’s and training budgets.

Other TravelTime benefits:

  • Share options
  • Gym membership
  • Self improvement budget
  • Cycle to work scheme
  • Learning and development platform licenses
  • A day off on your birthday
  • Company-sponsored lunches, away days and celebrations with team gatherings in our Kaunas (Lithuania) office up to 3 times a year
  • Dynamic, fun, entrepreneurial work environment
  • The opportunity to further your career with a company that strongly believes in organic growth


Salary: £40-50k per annum 

This is a hybrid role - you will be working in our London office Tuesdays & Thursdays

If you think you’ve got what it takes to be part of our talented team, we would love to hear from you


To apply, please send us your CV as well a short answer to this question:
We will be running a lead generation campaign targeting ‘GIS Analysts’ at commercial real estate companies like CBRE, JLL and Knight Frank. Can you name a marketing channel you would use to generate leads and the KPIs you would like to track to measure channel success?


Direct applications only, no agencies please

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